Tuscan wine producer launches Italian blend

25 April, 2011

Tuscan wine producer Piccini has launched a new wine blended from grapes grown across Italy.

The family-owned producer has taken advantage of the new Vino d’Italia classification to launch Memoro, which will retail for around £9 in the off-trade and be distributed by PLB.

The wine is 40% Primitivo from Puglia, 30% oak-aged Montepulciano from Abruzzo, 20% Nero d’Avola from Sicily and 10% Merlot del Veneto from the north.

The first bottles to be released will bear neck-tags in celebration of the 150th anniversary of Italian unification.

Mario Piccini, who runs the business with his sister Martina, said: “My family has been making wine for four generations in Tuscany – it is in our blood. But by performing our own unification of other wine regions, we have produced a wine that tastes and feels truly Italian.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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