Easter radio ads for Crabbie's

21 April, 2011

Crabbie’s alcoholic ginger beer is launching a radio advertising campaign this weekend. It will run over the next two weeks.

The campaign is appearing on Talksport nationally and on Forth and Clyde in Scotland, with new executions featuring the brand’s advertising couple George and Camilla.

The ads conicide with the launch of a new Crabbie’s website containing news, competitions and a George and Camilla blog.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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