Naked joins forces with TV's Beeny

20 April, 2011

Naked Wines has teamed up with TV’s Sarah Beeny as the official wine partner of her property-based tepilo.com website and her dating service mysinglefriend.com.

Naked is giving away 10 free cases of wine for the people posting the most imaginative friend descriptions on the dating site, and all new registrations will receive a £40 Naked Wines voucher.

The partnership formed after Beeny and Naked founder Rowan Gormley exchanged congratulatory tweets when both picked up prizes at an awards event for new start-ups.

Gormley said: “The power of social media is an incredible force when it brings key decision makers together.

“It’s a quick and effective way of discovering new customers and clients, and we’re delighted that a spur-of-the-moment tweet has led to a new partnership.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter