Naked joins forces with TV's Beeny

20 April, 2011

Naked Wines has teamed up with TV’s Sarah Beeny as the official wine partner of her property-based tepilo.com website and her dating service mysinglefriend.com.

Naked is giving away 10 free cases of wine for the people posting the most imaginative friend descriptions on the dating site, and all new registrations will receive a £40 Naked Wines voucher.

The partnership formed after Beeny and Naked founder Rowan Gormley exchanged congratulatory tweets when both picked up prizes at an awards event for new start-ups.

Gormley said: “The power of social media is an incredible force when it brings key decision makers together.

“It’s a quick and effective way of discovering new customers and clients, and we’re delighted that a spur-of-the-moment tweet has led to a new partnership.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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