Naked joins forces with TV's Beeny

20 April, 2011

Naked Wines has teamed up with TVís Sarah Beeny as the official wine partner of her property-based website and her dating service

Naked is giving away 10 free cases of wine for the people posting the most imaginative friend descriptions on the dating site, and all new registrations will receive a £40 Naked Wines voucher.

The partnership formed after Beeny and Naked founder Rowan Gormley exchanged congratulatory tweets when both picked up prizes at an awards event for new start-ups.

Gormley said: ďThe power of social media is an incredible force when it brings key decision makers together.

ďItís a quick and effective way of discovering new customers and clients, and weíre delighted that a spur-of-the-moment tweet has led to a new partnership.Ē

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