Wedding inspires Brothers campaign

13 April, 2011

Brothers cider is taking inspiration form the royal wedding for a new poster campaign.

The main ad will carry the slogan "Kate, you can't choose your family but you can choose your Brothers", while a ginger cider-specific ad will be captioned: "Always the best man, never the groom."

The campaign runs until May 1 with a rate card value of over £300,000 Brothers claimed.

The cider company is planning TV ads for the summer with sampling at festivals and social media activity.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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