Wedding inspires Brothers campaign

13 April, 2011

Brothers cider is taking inspiration form the royal wedding for a new poster campaign.

The main ad will carry the slogan "Kate, you can't choose your family but you can choose your Brothers", while a ginger cider-specific ad will be captioned: "Always the best man, never the groom."

The campaign runs until May 1 with a rate card value of over £300,000 Brothers claimed.

The cider company is planning TV ads for the summer with sampling at festivals and social media activity.




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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