Off-trade push for Meteor beer

07 April, 2011

Alsace-brewed Meteor beer has been repackaged for the UK and is planning a sales drive in the off-trade.

The label has been given greater stand out to emphasise its premium positioning and brewed-at-source credentials.

Stéphane Nuellas, Meteor’s commercial director, said: “We believe that the brand is benefiting from the UK’s well developed interest in brewed-at-source, authentic beers.

“Traditionally our focus has been on the on -trade, but we’re committed to developing our off-trade business and hope that the strong on-shelf stand out of the newly-repackaged bottle, with its emphasis on our authentic Alsace brewing tradition, will help drive growth.”

Meteor is available in 33cl bottles at 4.6 % abv through Casa Julia.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter