Off-trade push for Meteor beer

07 April, 2011

Alsace-brewed Meteor beer has been repackaged for the UK and is planning a sales drive in the off-trade.

The label has been given greater stand out to emphasise its premium positioning and brewed-at-source credentials.

Stéphane Nuellas, Meteor’s commercial director, said: “We believe that the brand is benefiting from the UK’s well developed interest in brewed-at-source, authentic beers.

“Traditionally our focus has been on the on -trade, but we’re committed to developing our off-trade business and hope that the strong on-shelf stand out of the newly-repackaged bottle, with its emphasis on our authentic Alsace brewing tradition, will help drive growth.”

Meteor is available in 33cl bottles at 4.6 % abv through Casa Julia.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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