Morgenrot wins new Cruzcampo deal

07 April, 2011

Speciality beer importer Morgenrot has won UK exclusivity for the distribution of the Spanish beer brand Cruzcampo.

Morgenrot had previously been operating as one of a network of wholesale suppliers, but has now been given the exclusive rights in a deal with brand owner Heineken.

The importer said the move followed a 16% increase in take-home sales of the brand last year and that it would be looking to drive sales of a 1-litre bottle in multiples and independents in 2011.

Senior national account manager Graham Archibald said: “The larger bottle format is something we believe will fill a real gap in the retail sector and is part of our summer campaign to get people to approach beer as they do wine, by sharing it.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter