Portugal blitzes indies for National Wine Month

07 April, 2011

Independent retailers have received financial help to promote Portuguese wines during National Wine Month.

The money comes from ViniPortugal and will be used to help organise in-store and online promotions throughout May.

ViniPortugal will also use social media to raise awareness and create excitement about Portuguese wines during this period.

It hopes retailers will run wine tastings, food matching events, wine fairs, discounts and competitions.

Retailers involved include Bottle Apostle, Vinoteca, SH Jones, Hanging Ditch, Handford Wines, Duncan Murray Wines, Corks Out, Corks of Cotham, Chez Vin, Barrica Wines, Halifax Wine Company, Venus, Cambridge Wine Merchants, Marta Vine and Connolly’s.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter