Portugal blitzes indies for National Wine Month

07 April, 2011

Independent retailers have received financial help to promote Portuguese wines during National Wine Month.

The money comes from ViniPortugal and will be used to help organise in-store and online promotions throughout May.

ViniPortugal will also use social media to raise awareness and create excitement about Portuguese wines during this period.

It hopes retailers will run wine tastings, food matching events, wine fairs, discounts and competitions.

Retailers involved include Bottle Apostle, Vinoteca, SH Jones, Hanging Ditch, Handford Wines, Duncan Murray Wines, Corks Out, Corks of Cotham, Chez Vin, Barrica Wines, Halifax Wine Company, Venus, Cambridge Wine Merchants, Marta Vine and Connollyís.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter