Portugal blitzes indies for National Wine Month

07 April, 2011

Independent retailers have received financial help to promote Portuguese wines during National Wine Month.

The money comes from ViniPortugal and will be used to help organise in-store and online promotions throughout May.

ViniPortugal will also use social media to raise awareness and create excitement about Portuguese wines during this period.

It hopes retailers will run wine tastings, food matching events, wine fairs, discounts and competitions.

Retailers involved include Bottle Apostle, Vinoteca, SH Jones, Hanging Ditch, Handford Wines, Duncan Murray Wines, Corks Out, Corks of Cotham, Chez Vin, Barrica Wines, Halifax Wine Company, Venus, Cambridge Wine Merchants, Marta Vine and Connolly’s.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter