New TV ad for Strongbow

07 April, 2011

A new TV ad for Strongbow will break on Monday and run for the rest of the year.

The commercial in the latest in the Hard Graft series which positions the cider brand as reward for a hard day’s work.

Lucy Henderson, brand manager at Heineken UK, said: “We wanted to continue the epic film theme from our previous ads, but introduce more narrative and show the men earning their reward as well as enjoying it.”

The ad follows a Facebook campaign in January in which consumers were invited to rewrite a line in the new ad’s script.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter