New TV ad for Strongbow

07 April, 2011

A new TV ad for Strongbow will break on Monday and run for the rest of the year.

The commercial in the latest in the Hard Graft series which positions the cider brand as reward for a hard day’s work.

Lucy Henderson, brand manager at Heineken UK, said: “We wanted to continue the epic film theme from our previous ads, but introduce more narrative and show the men earning their reward as well as enjoying it.”

The ad follows a Facebook campaign in January in which consumers were invited to rewrite a line in the new ad’s script.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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