There will also be a True Tales campaign to find Britainís best storyteller, which will be launched through the TV sponsorship and end with a major event at the end of† the summer.
There will also be specific off-trade activity.
Marketing controller James Stocker said the Piers Morgan link-up had been ďhugely successfulĒ in 2010.
He added: ďWe have really reaped the rewards from such high brand visibility during a national primetime TV spot.
ďGrantís continues to set the blended whisky category agenda and we remain focused on further building this reputation in the trade in 2011.Ē