Grant's signs up for another Piers Morgan series

04 April, 2011

Grantís whisky is to increase its marketing spend for 2011, with digital activity and social media being backed by a second series sponsorship of ITVís Piers Morganís Life Stories.

There will also be a True Tales campaign to find Britainís best storyteller, which will be launched through the TV sponsorship and end with a major event at the end of† the summer.

There will also be specific off-trade activity.

Marketing controller James Stocker said the Piers Morgan link-up had been ďhugely successfulĒ in 2010.

He added: ďWe have really reaped the rewards from such high brand visibility during a national primetime TV spot.

ďGrantís continues to set the blended whisky category agenda and we remain focused on further building this reputation in the trade in 2011.Ē

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Is blended Scotch overshadowed by single malt in retailers?

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