Tesco restructures wine team

04 April, 2011

Tesco has reshuffled its wine team so that buyers are focusing on product types rather than countries of origin, and has recruited two new buyers.

The new structure sees buyers and product development managers working in the following teams: own-label and UK-packaged wines; brands and exclusive brands; and Finest and fine wines.

Tesco Wine by the Case has been integrated into the main buying process rather than having a separate team.

Wine category manager Claire Lorains said: “Changing focus away from country and towards product type will enable us to continue our industry-leading work of providing value at every price point. The team has a huge amount of experience and expertise in both wine and retailing, and this refined structure will ensure we always have the broadest and strongest offer for our customers.”

BWS category director Dan Jago said: “Claire has the best buying team in the business and this change to the way we buy continues our reputation for being both industry leading and totally customer focused.”

The two new team members are wine buying manager Sarah Cook and buyer Freyja Kenny.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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