Scotch breaks export records in 2010

30 March, 2011

Scotch whisky exports hit a record £3.45 billion in 2010, up 10% from 2009, the Scotch Whisky Association has reported.

That means export value broke the £100-a-second barrier for the first time, contributing an extra £10 every second to British exports compared to the year before.

Meanwhile export volumes slipped 2% to the equivalent of 1.06 billion 70cl bottles.

The US, which remains Scotch’s largest export market by value, had a strong performance with sales up 19% to £499 million.

The BRIC makrets continued to develop, with exports to Brazil growing 12% to £67 million, China climbing 24% to £55 million, India increasing 46% to £41 million and Russia growing 61% to £31 million.

SWA chief executive Gavin Hewitt said: “Scotch Whisky is a world class industry that consistently delivers for the UK. Global exports increased for the sixth consecutive year and are now 60% higher in value than in 2000. This year’s strong performance – contributing £109 a second to UK exports – demonstrates that distillers are playing a key role in export-led recovery.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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