Redesign for Badger bottles

08 February, 2011

Hall & Woodhouse is to redesign its bottled Badger ale brands.

Hopping Hare will be the first ale to hit the shelves in the new design in March.

The rest of the range will follow later in 2011.

The company said the aim of the redesign was to create more consistency across the range and gain greater product recognition among consumers.

Brand Manager Anna Corbett said; “The redesign comes at a time when we are seeing a widening consumer appeal for ales, so we believe our designs need to reflect the new audience of both men and women, and refresh the look and feel of the Badger brand.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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