Redesign for Badger bottles

08 February, 2011

Hall & Woodhouse is to redesign its bottled Badger ale brands.

Hopping Hare will be the first ale to hit the shelves in the new design in March.

The rest of the range will follow later in 2011.

The company said the aim of the redesign was to create more consistency across the range and gain greater product recognition among consumers.

Brand Manager Anna Corbett said; “The redesign comes at a time when we are seeing a widening consumer appeal for ales, so we believe our designs need to reflect the new audience of both men and women, and refresh the look and feel of the Badger brand.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter