New marketing manager for Brothers

09 February, 2011

Cider producer Brothers has recruited Cheryl Sheppard as its new consumer marketing manager.

Sheppard replaces Matthew Langley, who left the company last year.

She was previously brand marketing manager at Future Publishing where she managed brands in print and digital media and live events.

Sheppard said: “My role is to generate even higher levels of awareness and trial among new audiences who have yet to experience the brand.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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