New marketing manager for Brothers

09 February, 2011

Cider producer Brothers has recruited Cheryl Sheppard as its new consumer marketing manager.

Sheppard replaces Matthew Langley, who left the company last year.

She was previously brand marketing manager at Future Publishing where she managed brands in print and digital media and live events.

Sheppard said: “My role is to generate even higher levels of awareness and trial among new audiences who have yet to experience the brand.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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