Carlsberg improves UK market share

21 February, 2011

Carlsberg said it managed to increase its market share in the UK in 2010 despite "challenging" trading conditions in northern and western Europe.

The Danish brewer saw value and volume market share in both the on-trade and off-trade channels in a UK market which it said declined by 4%.

Carlsberg’s beer sales across northern and western Europe were down 1% to 49.5 million hl but improved margins pushed operating profits up 20% to just over DKK5 billion.

Chief executive Jørgen Buhl Rasmussen said: “The improved market share in a large part of our businesses demonstrates our ability to strongly execute on our plans.

“For 2011, we believe market dynamics will improve slightly. In our efforts to balance profitable growth with continuous efficiency improvements we will roll out innovations and market tools to support growth during 2011.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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