New national account manager for Spanish wine firm

27 February, 2011

Berberana supplier United Wineries has named Robert Rand as national account manager.

Rand will be responsible for the Sainsbury’s, Morrisons and Booths accounts. He was previously with Moët Hennessy UK, where he worked for seven years, and also spent four years at Carlsberg-Tetley.

He said: “It’s an exciting time to be joining the company, as we are about to launch a new lifestyle brand alongside our well-recognised wine brands.”

Nielsen data for the 2010 calendar year shows Berberana is worth £25 million in the UK off-trade, up 5% on the previous year, although volumes fell by 3%.

United Wineries also supplies Marqués de Monistrol cava.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter