Brewdog's Punk goes into cans

10 March, 2011

Brewdog has declared a “crap beer amnesty” as it launches its flagship Punk IPA brand in cans for the first time.

Punk in 33cl cans will be listed exclusively by Sainsbury’s on a national basis for a year, and the supermarket is also taking Brewdog’s bottled 5am Saint amber ale and Hardcore IPA.

The amnesty will allow drinkers to swap a can of mainstream branded lager for a Punk IPA on March 18 at Brewdog’s bar in Aberdeen.

The cans of lager will be “recycled” by co-founders James Watt and Martin Dickie driving them into a recycling plant with a golf club from the top of a Brewdog van, the process being filmed for the brewery’s website.

Watt said: “The launch of Punk in cans is a landmark moment for us and for the insurgency of craft beer in the UK drinks market. Crap beer’s days are numbered.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know