That’s according to trade watchdog The Portman Group, which said its annual Code report showed only five complaints were received in 2010.
“Just two of these were upheld under the Portman Group’s responsibility Code on the Naming, Packaging and Promotion of Alcoholic Drinks,” said a spokeswoman.
She said the body’s Code Advisory service handled more than 500 requests for advice from drinks producers and their marketing agencies about alcohol campaigns and promotions during 2010 – an increase of 50% on 2009 and a 100% increase in comparison to 2008.
David Poley, chief executive of the Portman Group, said: "We are encouraged that fewer alcohol products are breaking the Portman Group Code rules and that more and more companies are coming to us in advance for advice.
"However, the industry must not be complacent and we urge all companies and their agencies to contact us to make sure they are building responsible marketing into their campaigns from the outset."