Ads to back Scrumpy Jack balloon promotion

18 March, 2011

Scrumpy Jack is backing an on-pack promotion with national press advertising in April and May.

The on-pack consumer competition will offer a prize of two luxury balloon flights, plus branded flight jackets, every day in each month.

The promotion is being run in conjunction with Virgin Balloon Flights.

It is appearing on all 50cl cans of the cider and consumers can enter through the brand’s scrumpyshire.co.uk website.

Everyone entering will receive a 30% discount on Virgin balloon flights.

John Edwards, marketing director of Jygsaw Brands, said: “The promotion continues to position Scrumpy Jack as a brand that reminds drinkers of the charm of the countryside, helping them to unwind.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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