Chilli joins Luxardo sambuca range

18 March, 2011

Luxardo sambuca has extended its range in the UK with the addition of Chilli & Spices flavour.

The UK is the first market for the new flavour and is the eighth in the Luxardo range to be given UK distribution by agent Cellar Trends.

It has an abv of 38% and an off-trade rrp of £16.99 for a 70cl bottle.

Distribution has been secured with a number of major cash and carry groups.

Group marketing manager Patrick O’Reilly said: “Flavoured sambuca has been a major contributor to the increasing popularity and wider appeal of sambuca among a younger generation of consumers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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