Diageo in frame for Jose Cuervo bid

21 March, 2011

There is heavy speculation that Diageo could make a US$2 billion bid for tequila brand Jose Cuervo.

Reports suggest that the Beckmann family, which owns the brand, have appointed Barclays to investigate options to sell part or all of the brand.

Diageo has the purchasing power but has recently agreed to pay £1.3 billion to buy the Turkish raki producer Mey Icki.

It is also reported to be lining up a £500 million bid for the Polish-based spirits producer Stock.

Diageo already has the UK distribution rights to Jose Cuervo.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know