Diageo in frame for Jose Cuervo bid

21 March, 2011

There is heavy speculation that Diageo could make a US$2 billion bid for tequila brand Jose Cuervo.

Reports suggest that the Beckmann family, which owns the brand, have appointed Barclays to investigate options to sell part or all of the brand.

Diageo has the purchasing power but has recently agreed to pay £1.3 billion to buy the Turkish raki producer Mey Icki.

It is also reported to be lining up a £500 million bid for the Polish-based spirits producer Stock.

Diageo already has the UK distribution rights to Jose Cuervo.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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