Diageo in frame for Jose Cuervo bid

21 March, 2011

There is heavy speculation that Diageo could make a US$2 billion bid for tequila brand Jose Cuervo.

Reports suggest that the Beckmann family, which owns the brand, have appointed Barclays to investigate options to sell part or all of the brand.

Diageo has the purchasing power but has recently agreed to pay £1.3 billion to buy the Turkish raki producer Mey Icki.

It is also reported to be lining up a £500 million bid for the Polish-based spirits producer Stock.

Diageo already has the UK distribution rights to Jose Cuervo.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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