John Mitchell was born in a room above the Meadowhead shop, then owned by his father Dennis. He left school in 1967 and joined the business full time as Sheffield's youngest licensee .
Despite a lifetime in the same shop, John remains absorbed and fascinated by his trade. "Being an independent retailer is a chall enge ," he says, "but selling is my passion. I'm a shopkeeper first ."
John's down-to-earth approach, his sense of humour and genuine love of his profession have earned him the friendship and respect of the trade. He is a worthy ambassador not just for the independent sector but for all drinks retailers.