COMPETITION Chew the fat with Caledonian Coolers

20 April, 2007

With summer finally on its way here's your chance to get your hands on a new arrival to the RTD category.

Caledonian Cooler is a blend of triple-distilled vodka and sparkling Scottish water with a fruity burst and is available in two flavours - Arctic Strawberry and Orchard Apple. OLN has teamed up with Beverage Brands to offer five lucky readers a case of each flavour and an in-store POS kit.

The latest innovation from the company behind the success of WKD, Caledonian Cooler contains 87 calories - one of the lowest calorie counts of any major RTD brand on the market. This means it has strong appeal to calorie-counting females in their mid to late-20s.

For your chance to win a case of both flavours just answer the following question:

How many calories in a bottle of Caledonian Cooler?

Send your answer, with your name, address and telephone number on a postcard marked Caledonian Cooler Competition, by May 4 to: Becky Myers, theb2bconsultancy, 81 Barwell Business Park, Leatherhead Road, Chessington, Surrey KT9 2NY or email your entry to becky@theb2bconsultancy.co.uk. 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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