Don't miss out on winning our free design makeover

20 April, 2007

Could your shop do with a bit of a revamp? Are you looking for cheap and easy ways to give the business a new look, or even planning a wholesale refurbishment?

OLN has teamed up with creative design consultancy WPA Pinfold to offer one reader a free design consultation, including low-cost ways to improve the appearance of your shop.

WPA Pinfold has worked with many breweries over the past 25 years, including Allied Domecq, Jennings, St Austell, Löwenbräu and Scottish Courage, and design Theakstons' and Hook Norton's brewery shops and corporate identities. The consultancy has previously worked on the Theakstons brand and its latest project was to design a range of branded merchandise and an e-commerce site.

For your chance to win a free consultation , just answer this simple question:

What is the biggest-selling drinks brand in the UK off-trade?

Send your answer, along with up to 30 words on why you should win, a photo of the front of your shop and your name, address and telephone number, to OLN/WPA Pinfold Shop Design Competition, c/o Christine Boggis, Off Licence News, Broadfield Park, Crawley, West Sussex RH11 9RT or e-mail christine.boggis@

william-reed.co.uk.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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