Wine Report 2007: Latest data shows how we troop the colours

13 July, 2007

Who is drinking wine? Where, when and with whom? Consumer research company TNS's AlcoVision, which monitors what people are drinking over the course of the year, gives OLN a snapshot of the market.

Who is drinking wine? Where, when and with whom? Consumer research company TNS's AlcoVision, which monitors what people are drinking over the course of the year, gives OLN a snapshot of the market

Who's drinking white and red?

18 to 34-year-old men

Men under 35 are the only group to favour French wine over Australian.

But they are taking less of a share of total white and red wine sales than they were three years ago:

7 per cent of white wine (8 per cent in 2004);

7 per cent of red wine (9 per cent in 2004).

Top five countries:

1. France

2. Australia

3. Spain

4. Italy

5. Chile

18 to 34-year-old women

Women under 35 years old drink twice the share of white wine than they do red wine. But they are drinking less white and more red than they were in 2004, and are the only group to include the USA and South Africa in their top five countries:

16 per cent of white wine (18 per cent in 2004);

8 per cent of red wine (7 per cent in 2004.

Top five countries:

1. Australia

2. France

3. Italy

4. USA

5. South Africa

35 -plus men

Men aged over 35 drink nearly half of the red wine sold, slightly more than they were drinking in 2004. They have also increased their share of white wine and prefer Spanish wine to Chilean:

29 per cent of white wine (25 per cent in 2004);

49 per cent of red wine (48 per cent in 2004).

Top five countries:

1. Australia

2. France

3. Italy

4. Spain

5. Chile

35 -plus women

Women aged over 35 are drinking slightly more red wine than the y were three years ago, and slightly less white - although they still make up nearly half of the white wine market. Germany used to make the overall women's top five countries, but since 2004 it has been replaced by Chile:

49 per cent of white wine (50 per cent in 2004);

37 per cent of red wine (36 per cent in 2004).

Top five countries:

1. Australia

2. France

3. Italy

4. Chile

5. Spain

When are they drinking?

Wine has got such a strong position in the off-trade that most of it is drunk informally, according to TNS AlcoVision, which interviews 20,000 people a year across Britain about what they have consumed in the previous week.

Nearly 60 per cent of wine drinkers were having a regular drink, or "just having a drink".

Thirty-eight per cent of wine is drunk on Monday to Thursday evenings, and the same amount again on Friday and Saturday evenings. Thirteen per cent is drunk on Sunday evenings, and just 11 per cent during the day.

Seventy-nine per cent of wine is drunk with food - 60 per cent with an informal meal, 9 per cent at a formal meal or dinner party and 10 per cent with a light snack.

Mixed sex pairs are the biggest wine drinkers - they drink half the volume of wine consumed at home, while mixed sex groups account for more than half of all Champagne and sparkling wine occasions. Six per cent of men and 6 per cent of women drink wine alone.

Top six occasions

1. Just having a drink (30 per cent)

2. Regular evening or lunchtime drink (28 per cent)

3. A sociable night in (13 per cent)

4. Rounding off the evening (9 per cent)

5. Having friends round or going to friends' (5 per cent)

6. Big night in /celebration (4 per cent)

Who are they with?

1. Mixed sex pair: 50 per cent

2. Mixed sex group: 29 per cent

3. Alone: 12 per cent

4. Single sex pair: 8 per cent

5. Single sex group: 3 per cent




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