Top Tip

23 August, 2007

I wanted to share with your readers a tip that my father, who ran a successful London wine merchant for 35 years, always swore by. He was adamant that the reason he had such a large number of loyal customers was because when someone walked into his shop for the first time and bought maybe three or four bottles, he would add a little freebie into their shopping bag. Sometimes it was a miniature, other times it was some luxury chocolates. He even ordered some bottle openers with his shop's name printed on them, which meant customers never forgot where they had bought their drinks from. If you give customers something for nothing, people are appreciative and reward you by coming back to your shop.

Chris Bailey, Tooting Bec,

south west London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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