Top Tip

23 August, 2007

I wanted to share with your readers a tip that my father, who ran a successful London wine merchant for 35 years, always swore by. He was adamant that the reason he had such a large number of loyal customers was because when someone walked into his shop for the first time and bought maybe three or four bottles, he would add a little freebie into their shopping bag. Sometimes it was a miniature, other times it was some luxury chocolates. He even ordered some bottle openers with his shop's name printed on them, which meant customers never forgot where they had bought their drinks from. If you give customers something for nothing, people are appreciative and reward you by coming back to your shop.

Chris Bailey, Tooting Bec,

south west London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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