Top Tip

07 September, 2007

Diversity is the key to success

- giving people something really special that looks good and tastes better. Retailers need to take a stand against the mass -produced, big -branded spirits if they want to grow their spirit sales. There are so many interesting and wonderful products on offer from smaller specialist producers, for example we are taking on over 30 new Polish vodkas, none of which can be found in any of the supermarkets or so-called specialist off-licences.

David Simmonds, Red Zebra, Derby

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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