Top Tip

07 September, 2007

Diversity is the key to success

- giving people something really special that looks good and tastes better. Retailers need to take a stand against the mass -produced, big -branded spirits if they want to grow their spirit sales. There are so many interesting and wonderful products on offer from smaller specialist producers, for example we are taking on over 30 new Polish vodkas, none of which can be found in any of the supermarkets or so-called specialist off-licences.

David Simmonds, Red Zebra, Derby

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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