Drinks Retailing Awards 2008

5th February 2008, The Dorchester Hotel, London

A life of wine

09 March, 2007

Mitchells is possibly the most complete off-licence in the country, making a speciality of fine wine, eclectic spirits, interesting beers and even cigars. But it has never lost sight of the everyday value lines that customers demand.

John Mitchell stole the show at the Drinks Retailing Awards with an impromptu speech that was gracious, heartwarming, amusing and extremely bitter at the price of the public transport that had ferried him and wife Lynda from Sheffield to Mayfair. He only had about 30 seconds to prepare his address because we somehow "forgot" to mention his award when we invited him as our guest.

Record entry in 2007 Drinks Retailing Awards means tough competition

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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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