Around 95% of human beings' decision-making process is done subconsciously, according to Wine Intelligence - and the wine trade needs to be aware of that in its marketing.

Australian wine brand Brown Brothers has signed a deal to be the official wine partner at this year’s Kew the Music season of concerts.

Proof Drinks has launched a 35% abv Irish whiskey and American grain whiskey, infused with green apple juice.

Patriarche Wine Agencies has revamped its Australian portfolio, bringing in boutique producers from Western Australia and New South Wales.

Australian Vintage has launched a 5.5% abv wine that comes in a clear pint bottle with crown cap.

Off-Piste Wines has launched new ranges from Australia, Italy and South Africa at the London International Wine Fair.

Treasury Wine Estates has launched a range of wines from Beringer that are designed to be the entry point for the winery's premium California portfolio.

Gaymers Cider is set to relaunch with a new look and two new fruit flavours – Pear Cider with Raspberry and Pear Cider with Cherry and Apple – in June.

Supermarkets need to stop concentrating on deals and discounts and sell wines for their own sake, according to Paul MacKenzie, chief executive of consumer research company The Source.

Lighter-style wines, a greater awareness of environmental issues and a growing interest in quality and variety are among the key trends shaping the global wine industry today, according to writer and broadcaster Jancis Robinson MW.

Fine wine could become much more attractive to investors if the crisis in the Eurozone deepens, according to FT investment columnist John Authers.

Molson Coors-owned Sharp’s has created three bottled beers to be partnered with food.

Malibu will be targeting shoppers in Cardiff, Liverpool and Birmingham with cocktail sampling between June 28 and July 15.

Sierra tequila is to be advertised on perimeter boards at Roy Hodgson's first match as England manager on May 26.

Irish cider producer C&C Group has seen revenue growth from its Magners cider brand in GB for the first time in five years.

Guala Closures Group has launched what it says is the world’s first screwcap closure for 75cl bottles of sparkling wine.

Kopparberg cider launches a new advertising campaign on TV today and in cinemas later in the summer.

Tesco has added an English sparkler to its range ahead of the Diamond Jubilee and the Olympics.

The Scottish government has set its preferred minimum unit price for alcohol at 50p.

Bacardi-Brown Forman Brands is running a free branded glass promotion on 500,000 bottles of its spirits brands in grocery accounts and convenience stores.

AB Inbev is set to launch a pear variant of its Stella Artois Cidre.

Oddbins has launched what it says is “the world’s first synchronised wine and music-matching event”.

Adnams has opened a new Cellar & Kitchen shop in Norwich.

Marks & Spencer is introducing 15 wines from six eastern Mediterranean countries.

Online retailer Naked Wines is moving into the US and Australia with low-key retail operations setting up in both countries over the summer.

The amount of land under vine in England has grown by more than 60% in just five years, according to the latest figures from the Wine Standards Branch of the Food Standards Agency.

Specsavers is looking for women in drinks retailing to enter its Everywoman in Retail awards.

D&D Wines has collapsed after running into cash flow problems, OLN has learned.

A West Midlands wine retailer is hoping to expand with franchised shops.

Ireland’s independent off-licence sector will go out of business in five years, warns the chairwoman of the National Off-Licence Association, unless the Irish government enforces legislation to curb aggressive price promotion and introduces structural segregation of alcohol.

It has emerged that the number of people who lost their jobs in last year’s collapse of Simon Baile’s Oddbins was almost twice that stated by administrator Deloitte at the time.

Sainsbury’s Taste the Difference French Sparkling Cider has won the International Cider Challenge 2012.

Booker’s wine category manager, Rob Hart, has left the business to start his own microbrewery.

MSPs have agreed a sunset clause in proposed minimum pricing legislation which will see the measure automatically expire after six years unless a specific order is made by ministers for it to continue.

Bargain Booze joint managing director Matthew Hughes has left the business after owner ECI Partners called off its search for a buyer for the franchise chain.

HM Revenue & Customs has stepped up its work with local councils to strip retailers who sell duty-defrauded and counterfeit alcohol of their licences.

Bacardi Brown-Forman Brands has launched a trade support programme for convenience stores.

Gallo’s E&J Brandy has launched a scratchcard promotion for independent convenience stores.

Peroni is taking a giant cube installation on a UK tour as part of its new advertising campaign.

Molson Coors has launched a £2 million ad campaign for citrus-flavoured 2.8% abv lager Carling Zest.

Accolade Wines has launched a new range of canned, pre-mixed cocktails based on its Hardys, Banrock Stations, Echo Falls and Stone’s wines.

Bargain Booze owner ECI Partners has called off its search for a buyer for the franchise chain.

A competition for consumers to win a trip to a number of exotic locations around the world will appear in an on-pack promotion for Courvoisier Cognac this summer.

González Byass is set to release a special edition of Tio Pepe En Rama, its unclarified, unfiltered fino, to celebrate the 200th birthday of the winery’s founder Manuel Maria González.

New look for Nyetimber

27 April, 2012

English sparkling wine Nyetimber has revamped its packaging in time for the UK’s summer of celebrations.

Islay’s Bruichladdich distillery has boosted its operating profits by 19.6% to £1.4 million, it has announced in its latest results.

Westons’ Henry Westons cider has become the official sponsor of the Cheltenham Jazz & Literature Festival for the next three years – and is celebrating by offering OLN readers tickets to the jazz festival on May 4-7.

Tesco is taking a stand at the London International Wine Fair and is calling on suppliers and producers to come to its wine team with ideas and projects – in what the supermarket is calling a “Dragons Den-style opportunity”.

Diageo GB is boosting distribution of its Nigerian-brewed Guinness Foreign Extra Stout and non-alcoholic Malta Guinness through Surrey-based distributor Kato Enterprises.

Heineken has launched a multi-million pound ad campaign for Strongbow, positioning the cider as a reward for “men who get the job done”.

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