Expansion for C&K despite bad summer

21 September, 2007

Adnams will open three more Cellar & Kitchen shops this year, retail director Rupert Farquharson has said. New stores will open in Saffron Walden in Essex, Holt in Norfolk and Hadley in Suffolk by Christmas, bringing the number of stores trading under the Cellar & Kitchen banner to eight.

Farquharson said the existing shops in Southwold, Holkham, Woodbridge, Stamford and more recently, Harleston, were doing "very well", but that the bad summer weather had affected trade.

He said: "It's been a tough year for us. Because we're in a tourist area in Suffolk, the summer trade was key for us, but we are still confident we will do well with these new stores."

He said selling kitchenware alongside wine was proving to be a winning formula for the company.

"We have a unique proposition with the kitchenware and wine. Most people have already got a wine shop near where they live, but we are getting them in on the kitchenware ticket and then showing them the wine. I think that collaboration is incredibly powerful," he said.




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