Farquharson said the existing shops in Southwold, Holkham, Woodbridge, Stamford and more recently, Harleston, were doing "very well", but that the bad summer weather had affected trade.
He said: "It's been a tough year for us. Because we're in a tourist area in Suffolk, the summer trade was key for us, but we are still confident we will do well with these new stores."
He said selling kitchenware alongside wine was proving to be a winning formula for the company.
"We have a unique proposition with the kitchenware and wine. Most people have already got a wine shop near where they live, but we are getting them in on the kitchenware ticket and then showing them the wine. I think that collaboration is incredibly powerful," he said.