Brahma reaches out via podcast

21 September, 2007

InBev UK's Brahma Brazilian lager has launched a podcast featuring highlights from its TrocaBrahma season of music events held during the summer.

The fortnightly 30-minute podcasts will be available until Nov 5 through various Brahma websites, iTunes, Channel 4 Radio and Windows Media Guide.

As well as clips from the event, the podcasts will feature news about music, clubbing and fashion in São Paulo.

Ken Valledy, Brahma marketing manager at InBev UK, said: "This will communicate the Brahma brand personality to a wider web audience who are into music, having a good time and are interested in what is emerging from Brazil."

TrocaBrahma was attended by 8,000 people in London, Liverpool and Glasgow.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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