Vouchers get beer drinkers to eat up

21 September, 2007

Consumers are being given the opportunity to get money off pub food in a promotion on Kronenbourg 1664.

The direct mail and online marketing campaign builds on a recent shift towards a "with food" marketing theme for the brand, with the launch of new packaging.

The three-month campaign will offer one million consumers the chance to claim money-off vouchers worth up to £35, which can be redeemed in over 400 pubs with a reputation for good food.

The online activity will also allow consumers to download extra vouchers and enter a daily free prize draw to win a case of Kronenbourg 1664.

Craig Clarkson, head of customer marketing for the off-trade at supplier S&N UK, said: "The brand's continental provenance reinforces Kronenbourg's credentials as a beer to savour with food."




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter