Vouchers get beer drinkers to eat up

21 September, 2007

Consumers are being given the opportunity to get money off pub food in a promotion on Kronenbourg 1664.

The direct mail and online marketing campaign builds on a recent shift towards a "with food" marketing theme for the brand, with the launch of new packaging.

The three-month campaign will offer one million consumers the chance to claim money-off vouchers worth up to £35, which can be redeemed in over 400 pubs with a reputation for good food.

The online activity will also allow consumers to download extra vouchers and enter a daily free prize draw to win a case of Kronenbourg 1664.

Craig Clarkson, head of customer marketing for the off-trade at supplier S&N UK, said: "The brand's continental provenance reinforces Kronenbourg's credentials as a beer to savour with food."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter