The first variant to be rolled out in the off-trade is made from raspberries, blackberries and blueberries, mixed with a cloudy apple juice and an oak barrel-aged sugar cane rum.
Despite having 6.4 per cent abv, Muddler Cocktails are not RTDs, according to co-founder Henry Debenham. "It's a premium real fruit cocktail in a bottle, that has been created to appeal to the more mature and sophisticated palates of at-home drinkers," he said.
The company has plans to launch a 75cl sharing bottle and a new variant in the New Year.
Muddler Drinks 0845 652 0764