Cadbury boasts milk content
Published:  21 September, 2007

Cadbury Trebor Bassett is telling shoppers that Dairy Milk is the only chocolate to contain a glass and a half of milk with a new TV ad.

Forming the second phase of the company's £6.2 million marketing campaign, the TV ad is 1.5 minutes long - three times the length of a standard ad - and features a life-sized gorilla playing a drum kit.

An on-pack promotion called Win a Prize and a Half will run until March 8 2008 and offers consumers a chance to win one of 50,000 prizes, including tickets to a fashion show at New York Fashion Week, a shopping trip in Marrakesh or a salsa lesson in Havana. In-store POS will also be available to retailers.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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