Cadbury boasts milk content
Published:  21 September, 2007

Cadbury Trebor Bassett is telling shoppers that Dairy Milk is the only chocolate to contain a glass and a half of milk with a new TV ad.

Forming the second phase of the company's £6.2 million marketing campaign, the TV ad is 1.5 minutes long - three times the length of a standard ad - and features a life-sized gorilla playing a drum kit.

An on-pack promotion called Win a Prize and a Half will run until March 8 2008 and offers consumers a chance to win one of 50,000 prizes, including tickets to a fashion show at New York Fashion Week, a shopping trip in Marrakesh or a salsa lesson in Havana. In-store POS will also be available to retailers.

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know