Fuller's sponsors Rat Race

02 October, 2007

Fuller’s Discovery Blonde Beer sponsored the first ever Rat Race in London this weekend.

Teams taking part in the event had to race across London by bike, taking on challenges including beer mat flipping at the Iron Duke pub in the West End, completing Discovery jigsaw puzzles at Fuller’s Griffin Brewery and abseiling at Twickenham stadium.

Brands marketing manager David Spencer said: “It was quite a sight – a herd of cyclists descending on the brewery, including riding up a ramp, through a dray lorry and out of the side. The Discovery jigsaw proved to be a real success and the whole event was recorded for screening on Channel Four.”




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