Call for ban on supermarket beer

02 October, 2007

Supermarkets should be banned from selling individual bottles and cans of beer and alcopops, according to a trade body representing UK pub operators.

The Association of Licensed Multiple Retailers has written to government ministers, urging them to take action against multiple grocers which it claims are fuelling an increase in problem drinking.

The ALMR wants a ban on supermarket loss-leading on alcohol, restrictions on the way special offers are promoted in store, and a ban on single-unit sales of ready-to-consume products.

The ALMR says that during the last football World Cup, supermarkets effectively lost £36 million by selling alcohol below cost.

The attack from the ALMR is the latest in a long line of broadsides from the beleaguered pub trade, which is alarmed at the sales it is losing to the take-home trade.

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