Distell creates marketing job for Kumala brand manager

03 October, 2007

Kumala’s former global brand manager has joined South African drinks group Distell as marketing manager.

The role was created for Sarah Gandy, who has worked for Kumala for five years, both at Western Wines, and after its takeover at Constellation. Gandy was responsible for all marketing activity for South Africa’s top brand.

Distell Europe managing director Gary Greenfield said: “Sarah’s experience in building a very successful South African brand will be a fantastic asset. Her prime objective will be to encourage retailers and consumers to consider the breadth and quality of South African wine and our portfolio in particular.”

Gandy said: “I was delighted to take on this role with Distell. The company has a fantastic portfolio of brands with a variety of propositions that match with different consumers and occasions. The heritage, quality of wines and the resources of this business offer a unique platform for growth.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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