The social factors such as working with colleagues and customers as well as salary, benefits and flexible hours appealed to the 723 14 to 19-year-olds questioned.
However, the sector was only the 10th most popular out of 17 quoted career choices, with the perception of slow career progression and long, unsociable hours responsible for turning young people off a career in retail.
The survey is part of Skillsmart Retail's ongoing research into how retail is perceived by careers advisors, university students and 14 -19 year olds and is being used to steer the organisation’s careers strategy.
Anne Richardson, careers strategy manager said: “It is promising to see that young people enjoy working in the retail sector. We will be using this information in our strategy to continue to raise awareness about the many possibilities and potential career paths available in retail.”
The most popular career choice among the teenagers questioned was to run and own a business, followed by a position in the IT/computing sector. A job in the music or media industries came third.