This year there are two new categories: Best Customer Magazine or Website, and an Award for Sales Excellence, which recognises shop managers, supermarket BWS advisers and sales assistants who go beyond the call of duty in their jobs.
And there are 14 more categories designed to award all off-licence workers, from independent specialists and convenience stores to multiple specialists and supermarkets - including Innovation of the Year, Online or Direct Sales Retailer of the Year and Community Off-licence of the Year.
There is an added incentive for independents to enter - those who come top of their category win £500.
The winners will be announced in a glittering ceremony at London's Dorchester Hotel on Feb 5 2008 - so don't miss out on your chance to be part of the DRA 2008.
To enter the Drinks Retailing Awards 2008 visit offlicencenews.co.uk, call ≠Stephanie Smallwood on 01293 867654 or e-mail email@example.com.