It must be glass, but it can be lighter glass, research reveals

05 October, 2007

Survey finds wine drinkers are coming round to lightweight bottles

Consumers may be readier to accept lightweight glass bottles than the wine trade suspected, according to

research from Wine Intelligence and the Wine & Spirit Trade Association.

A survey of 1,000 regular wine drinkers found

only 13 per cent associated lightweight glass with cheap wine, and more than a third believed lighter packaging was better for the environment. But there was a clear preference for "average" or "heavy weight" glass for

red and white wines. Cork was

preferred to screwcap.

The research encountered widespread resistance to packages other than glass for wine, with 63 per cent of respondents stating wine should only be packaged in a glass bottle.

Ring-pull cans were rejected outright by 61 per cent . Tetrapak cartons were spurned by 41 per cent, pouches by 35 per cent, bag-in-boxes by 21 per cent and plastic bottles by 18 per cent.

WSTA chief executive Jeremy Beadles saw positives : "Many of our members are

looking at ways of reducing their environmental impact and for some this includes considering alternative packaging solutions .

A key messages of the research is that consumers are open to change."

More drinkers are loyal to France

The Wine Intelligence survey also found that France now has a more loyal following than Australia, with 25 per cent of consumers saying most of the wine they drink is French, compared with 22 per cent who say they mostly drink Australian.

When consumers were asked which shops they most regularly use for wine purchases, Tesco scored highest with 62 per cent, with Sainsbury's on 33 per cent, Asda on 27 per cent, Morrisons on 17 per cent and Threshers on 14 per cent.

Oddbins and Majestic were level pegging on 4 per cent.




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