The Advertising Standards Agency has banned InBev from using ads for Stella Artois that say
the lager ha s been brewed by one family for six centuries. InBev said
Stella Artois and the rest of the beers in the
range - Peeterman Artois and Artois Bock - were the result of a heritage of brewing that stretched back 600 years. But the ASA ruled
Artois should not use the ad again, and said an alternative strapline suggested by InBev - One Family, Three Beers, Six Centuries - was problematic for the same reasons.
New entry-level SA range
Anzill Adams, chief executive of Stellenbosch-based Dominion Wines and a leading figure in Black Economic Empowerment, is launching an entry-level wine range at the Wines of South Africa Mega Tasting on Oct 8
and 9. The £3.99 Grove Cellars range includes a Pinotage Rosť 2007, Chenin Blanc/Colombard 2007 and Cabernet/Shiraz 2005.
New roles at HwCg
Wine importer HwCg has filled two roles within its marketing department. James Scott, formerly of Oddbins, joined the team
as market analyst. Nicky Strickland, of Westbury Communications,
joins as PR manager on Oct 8, following HwCg's decision to bring the PR function in house.
Camra cook book
The Campaign for Real Ale is promoting beer and food matching with a
cookery book - An Appetite for Ale - which it says is the first
to comprehensively explore beer as a partner for modern British food.
Writer Fiona Beckett and her publican son, Will, wrote the book together. It includes recipes for family dishes such as smoky bacon bolognese and smoked fish pie, as well as more unusual twists such as cottage pie cooked with porter
Magners is sponsoring the Brighton Comedy Festival this month as part of its team-up with Paramount Comedy. The long-running event features top comedians including Jimmy Carr, Frankie Boyle and Ross Noble and will include more than 50 shows. Magners is backing the festival with outdoor ads, local radio ads and PR.
Ewing joins Jenks
Sales channel and brokerage company Jenks has appointed Des Ewing
sales and marketing director for its new beers, wines and spirits division. Ewing joins the company from Inbev, where he was sales director for the wholesale channel. "There are few markets more dynamic than beers, wines and spirits and this is a very exciting opportunity," Ewing said.
McKinley for Finca el Retiro
London based agency house McKinley Vintners has been appointed
sole UK agent
for the Finca el Retiro wines from the Rivadavia region of Mendoza, Argentina.