Pinot Noir edge for Black Tower

05 October, 2007

Reh Kendermann has released a Pinot Noir under its Black Tower label.

The Dornfelder Pinot Noir 2006 has a retail price of £4.49 and is expected to appeal to fans of Black Tower and newcomers to the brand looking for an easy-drinking red.

Nik Schritz, managing director of Reh Kendermann, said: "It provides our customers with another opportunity to capture more sales by encouraging new drinkers to the brand and by stimulating loyalists to further expand their Black Tower repertoire."

The company has also released a special edition Pinot Noir under its Kendermanns Dornfelder label with a retail price tag of £6.99.




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