The new look has been designed to dispel the idea that blended Scotch is an old-fashioned spirit to be drunk straight on the rocks.
The shrinkwrapped bottle will feature alternative serving suggestions, such as Grouse & Appletiser and The Ginger Grouse - a mix of whisky, ginger ale and a wedge of lime.
Brand manager Lee Walker said: "This new packaging initiative is just the latest step to attract a new and younger audience to the brand and the category. The eye-catching white packaging ensures product stand-out and is a simple and effective way of communicating a new message to consumers - explore and have fun with The Famous Grouse."
The limited edition bottle will be on trial at Asda and Makro priced
£13.29 before a possible nationwide roll-out.