Danone energises invasion plans for V

05 October, 2007

Danone Waters is backing the relaunch of energy drink V with a £3.3 million marketing spend.

Running until the end of January, the campaign is called It All Starts With V and is centred on the idea that "V is the energy drink that invigorates your mind",


a spokesman.

Activity will include a bespoke website, print ads in Heat, FHM, Kerrang and Zoo magazines, a link-up with

drive-time on Kiss FM, TV and radio promotions, and sponsorship of an interactive zone across Emap music TV stations.

Marketing director Patrick Kalotis said: "The V relaunch is a hugely exciting, high-impact campaign which will drive awareness among

our target audience, who are looking for an energy boost during the daytime."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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