Tea for two with Twix and Typhoo

05 October, 2007

Mars UK is promoting Twix as the perfect tea-break snack with a new marketing campaign.

Costing £1.6 million, the push will include TV ads and a sponsorship of Afternoon Tea With Suggs on Virgin Radio. It will run with the strapline: Twix. Two great tasting bars. Happy together.

The brand has also teamed up with Typhoo tea with sampling activity running throughout this month.

Retailers can get their hands on special packs containing Twix and Tyhpoo tea bags, which have been designed to encourage consumers to take a tea-break with Twix.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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