Tea for two with Twix and Typhoo

05 October, 2007

Mars UK is promoting Twix as the perfect tea-break snack with a new marketing campaign.

Costing £1.6 million, the push will include TV ads and a sponsorship of Afternoon Tea With Suggs on Virgin Radio. It will run with the strapline: Twix. Two great tasting bars. Happy together.

The brand has also teamed up with Typhoo tea with sampling activity running throughout this month.

Retailers can get their hands on special packs containing Twix and Tyhpoo tea bags, which have been designed to encourage consumers to take a tea-break with Twix.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter