Costing £1.6 million, the push will include TV ads and a sponsorship of Afternoon Tea With Suggs on Virgin Radio. It will run with the strapline: Twix. Two great tasting bars. Happy together.
The brand has also teamed up with Typhoo tea with sampling activity running throughout this month.
Retailers can get their hands on special packs containing Twix and Tyhpoo tea bags, which have been designed to encourage consumers to take a tea-break with Twix.