Kraft hones Terry's chocolate range

05 October, 2007

Kraft Foods is relaunching Terry's Chocolate Orange in revamped packaging.

The updated graphics will give the brand a more modern look while retaining its iconic identity, a spokeswoman said.

The new look will be supported by a £2.3 million media spend that includes a TV ad screening in the run-up to Christmas.

Two limited-edition flavours - Dazzling Dark Mint made with real peppermint oil, and Cosmic Toffee Crunch - will also be rolled out.

Dave McNulty, convenience sales customer director, said: " It is important to re-invigorate brands to attract new customers and excite existing fans."

Terry's Chocolate Orange is available in packs of 12, retailing at £2.39 for a 175g ball.

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