mothers aged 25-44 during the
half-term holidays this month.
Häagen-Dazs is rolling out a limited-edition flavour for six months. Double Chocolate & Cookies is a blend of dark Belgian chocolate, white chocolate ice cream and cookie pieces. It will be supported by the brand's £5 million marketing package for 2007.
Rubicon is launching a sparkling version of its Sun Exotic tropical juice drinks. Containing 11 per cent real juice from seven
it will be available in 33cl cans (rrp 45p) or 24x33cl cases.
Nestlé-Rowntree is making its Milkybar brand with all-natural ingredients. A media campaign communicating the changes will kick off on Oct 8 and will include
Glisten Confectionery is rolling out two varieties of Sun-Maid Californian raisins. Yoghurt and Milk Chocolate covered raisins are free from artificial colours and flavours
and come in 24x50g counter top display units.