In brief

05 October, 2007

Robinsons Fruit Shoot has teamed up with Premier Sport to run an on-pack promotion giving consumers the chance to win expert sports coaching for their children. The promotion will be backed by a national radio campaign targeting

mothers aged 25-44 during the

half-term holidays this month.

Hšagen-Dazs is rolling out a limited-edition flavour for six months. Double Chocolate & Cookies is a blend of dark Belgian chocolate, white chocolate ice cream and cookie pieces. It will be supported by the brand's £5 million marketing package for 2007.

Rubicon is launching a sparkling version of its Sun Exotic tropical juice drinks. Containing 11 per cent real juice from seven


it will be available in 33cl cans (rrp 45p) or 24x33cl cases.

Nestlť-Rowntree is making its Milkybar brand with all-natural ingredients. A media campaign communicating the changes will kick off on Oct 8 and will include


Glisten Confectionery is rolling out two varieties of Sun-Maid Californian raisins. Yoghurt and Milk Chocolate covered raisins are free from artificial colours and flavours

and come in 24x50g counter top display units.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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