Waitrose rolls out Partnership wine range

11 October, 2007

Waitrose has unveiled the first 10 wines that will make up its own-label range In Partnership With.

Eight of the 10 wines under the In Partnership With label have been sourced from the supermarket’s long-standing supplier partners. New World offerings are Barossa Shiraz Reserve 2005 from St Hallett, Villa Maria Sauvignon Blanc Marlborough 2006 and Cabernet Sauvignon Reserve Maipo Valley 2005 and Casablanc Sauvignon Blanc from Vina Valdivieso.

European wines sourced from long-standing Waitrose suppliers are Cave de Vignerons Chablis 2006, Joseph Mellot La Franchotte Sancerre 2006, Perrin & Fils Châteauneuf-du-Pape and Cerro de la Mesa Rioja Crianza 2004. Two suppliers, Ricasoli in Chianti and Hubert de Bouard in Saint-Emilion, are new to Waitrose.

The range has been developed over the past 18 months, with some of the wines rolled out over the summer to test consumer reaction.

The bottles all carry a lower label with the wording ‘Waitrose in Partnership with’, plus the name and location of the winery.

Waitrose’s six-strong Solera sherry range has also been repackaged under the Partnership brand.

The brand will eventually encompass 24 wines, with two Californian wines added early next year and a further six joining the range by the end of 2008. Waitrose is also developing sparkling wines for the Partnership range, according to wine buying manager Justin Howard-Sneyd MW.




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