Transfers for BWS stalwarts

19 October, 2007

Supermarket sends four buyers into different areas in sector shake-up

Sainsbury's has reorganised its BWS team as part of a three-year growth plan.

Four buyers - Fiona Bayley, Jane O'Connor (née Hughes), Rachael Icke and Trish Penn - will

transfer to roles outside BWS

"as a result of their achievements", said the supermarket.

Former spirits buyer Bayley becomes buyer for detergents, while former wine category manager O'Connor is category planner for floral. Icke, who joined

in March from Constellation, becomes category planner for grocery. Penn was responsible for buying PBAs, cider and stout. Her new job title had not been confirmed as OLN went to press.

Melissa Draycott, formerly senior wine buyer for Champagne, sparkling wine and fortified, moves to a new role of ­category range planner.

The supermarket is looking to fill two category assistant vacancies.

A spokeswoman said the changes were prompted by the supermarket "looking at better ways of working within the business. These include simpler and clearer operational processes".

Sainsbury's Ealing branch gives elbow to abbey ales, Comment page 10.

Sainsbury's new-look BWS team

Head of BWS

Warren Anderson

Senior buyers

Julian Dyer - Australia, NZ, Spain and Portugal

Abigail Hirshfeld - France, South America, Champagne and sparkling

Michelle Smith - Italy, South Africa, organic/Fairtrade, Germany and England

Daniel Bracegirdle - USA, 25cl, boxes, Eastern Europe

Michael Luck - spirits, RTDs, fortified

Christopher Craig - beer and cider.

Category assistants

Scott Garvie - Calais/online, supporting Hirshfeld temporarily

Carl Gobie - supporting Dyer and Smith

George Sillibourne - supporting Luck and Craig

Category range planner - Melissa Draycott

Calais and online team

Judith Jerodiaconou - category planner

Victoria Celaschi - marketing manager

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