TV star doesn't get cold feet when it comes to demonstrating Asda range

19 October, 2007

Actor James Nesbitt will feature in TV ads for Asda's Wine Taster promotion.

The ads will show the star of TV drama Cold Feet travelling to France to visit Asda's Bordeaux vineyards and then working with employees at Asda's Pudsey store.

Nesbitt is taken through the paces of picking grapes, wine tasting, stoking the fires then returning to the store to promote the new mini wine bottles directly to Asda customers.

The advert features Asda's 25cl wine tasters, aimed at encouraging trial among shoppers less confident around wine. The price of the mini bottle is refunded to those who go on to buy the 75cl version.

Nesbitt said: "The past two days has been a real eye-opener and it's been a fantastic experience from start to finish. I particularly enjoyed tasting the wine itself, although I'm still not convinced the blindfold was necessary."

Asda's wine buying manager, Phillippa Carr MW, said: "We were delighted to have James on the team - he took to wine tasting like a true professional. His only disappointment was having to come home."

The list of celebrities who have appeared in previous Asda commercials include Victoria Wood, Paul Whitehouse, Liza Tarbuck and Ian Wright.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know