Director Neil Sommerfelt MW said: "Our specialism always has been, and will remain for the foreseeable future, in the traditional classic regions of Europe. But
we are increasing our reach and connection with non-European wines - Western Australia, Marlborough and Central Otago in New Zealand - and are working intensively on South Africa to try to strengthen our offering."
Jeroboams unveiled some of the wines at its autumn tasting, including Rieslings from Pirie South in Tasmania, Gapsted in Victoria, Grosset Hill Smith in Eden Valley and Hunter's Wines in Marlborough.
Jim Barry Wines' The Lodge Hill Shiraz 2005 from Clare Valley, Paul Cluver Chardonnay 2006 and Pinot Noir 2004 from Elgin, and Ataraxia Chardonnay 2006 from Hemel-en-Aarde Valley in South Africa are also among the additions to the range.
Jeroboams showed some of the wines in its Christmas promotion at the tasting. Some 15-20 wines will be promoted from mid-November, including Lacoste-Borie Pauillac 2000, which is reduced from £29 to £23 per bottle, and Château du Tertre 2001, reduced from £31.50 to £29.95.